The Story Behind If the Pretzel Fits

For more than 25 years, I’ve been making chocolate-covered pretzels every holiday season — a sweet little tradition that began with a recipe passed down from my sister-in-law, Janine, who originally received it from her neighbor, Tina. Over time, I couldn’t resist adding my own creative twist — experimenting with toppings like toffee bits, mini marshmallows, Rice Krispies, cinnamon candies, pecans, sprinkles, and just about anything else that made them extra special.

Then came Christmas 2021 — the moment everything changed. I had ordered beautiful custom gift boxes for my husband’s co-workers and clients, but plans shifted and the boxes went unused. As I looked at them sitting there, an idea bubbled up: why not use them for my pretzels? When I gifted them to friends, the response was the same every time: “These are gorgeous! Where did you buy them?”

That’s when it clicked — maybe it was time to share my homemade creations beyond family and friends. So, on January 6th, 2022, If the Pretzel Fits officially came to life.

What started as a beloved holiday hobby has grown into something even sweeter — a way to share a little comfort, creativity, and joy in every bite. I hope you love these gourmet pretzels as much as my family and friends have through the years.

~ Rose Peralta, Gourmet Pretzel Maker

A big thank you goes out to my mom and dad. My Mom is the Director of Volunteer Services and my Dad is the Director of Carmel Cutting. They are my best fans in supporting my little local business.

The cute tags you see on each pretzel box are made with love from my sister, Maria; Director of Creative Tags. Thanks Maria for always going above and beyond on each tag, your love is felt.